Monday, September 16, 2013

The Brand Name: where it comes from?????????????

• Amul – Derived from the Sanskrit "Amoolya" meaning precious and was suggested by a quality control expert in Anand.

• Coca-Cola – Derived from the coca leaves and kola nuts used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' to make the name look better.

• Dabur - Dr. S.K. Burman, laid the foundations of what is today known as Dabur India Limited. The brand name Dabur is derived from the words 'Da' for ‘Daktar’ or ‘Doctor’ and 'bur' from Burman.

• Facebook – Name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.

• Google – an originally accidental misspelling of the word googol and settled upon because google.com was unregistered. Googol, the digit 1 followed by one hundred zeroes was proposed to reflect the company's mission to organize the immense amount of information available online.

• HBO – Home Box Office

• Hotmail –When Sabeer Bhatia & Jack Smith came up with the business plan for the mail service he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" – the markup language used to write web pages.

• Nokia – started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name.

• Skype – the original concept for the name was Sky-Peer-to-Peer, which morphed into Skyper, then Skype.

• Tanishq – it has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).

Burger King






 Burger King's logo




 Burger King

Founded in  : Florida United States
Began In :1953(With name Insta Burger King)

After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King.

 Owners of company in subsequent years:

TPG Capital, Bain Capital, and Goldman Sachs Capital Partners,: In 2002
3G Capital of Brazil: form 2010 to current